Relative is an award-winning digital agency acquired by Milestone Group PLC in 2011.
Relative excels at building websites and bespoke applications, producing distinctive animations and developing marketing strategies and social media campaigns that grab the attention of an audience. Relative has completed work for clients including Lynx, Nike, Infiniti Europe, Hackney Council and charitable foundation, Animals Asia.
As Milestone’s in-house agency Relative are also responsible for producing the digital output for the Group and its subsidiaries, ensuring that all digital content and branding remains of a high, consistent quality throughout.
Relative developed an application for this event, allowing fans of England and Nike to join in and express support for their team by creating their 'Supporter Selfie'.
Relative developed a campaign strategy that revolved around the creation of a mobile optimized micro-site for the launch of their landmark campaign (peacebypiece.animalsasia.org)
Relative were launching as an agency and we wanted a way to promote ourselves and what we’re about. We created Panna Paint, an interactive freestyle football app.
We devised a concept for the animations that would enable us to utilise brand design into delivery vessels; thus, employing the Edelman logo, we treated their triangular shapes and opened them up, referencing origami.